Carnival Cruise Line Revamps Loyalty Program

Carnival Cruise Lines has revamped and rebranded its guest recognition program which offers a variety of exciting benefits and perks to the line’s loyal past guests.  Rolling out fleetwide later this month, the “Very Important Fun Person (VIFP) Club” is divided into five levels based on the number of cruise days taken, each offering its own perks and benefits (Blue, Red, Gold, Platinum, and Diamond):

  • Blue (pre-cruise and first-time cruisers):In a cruise industry first, guests who have never  sailed with Carnival before can join the VIFP Club for access to members-only specials, promotions and other offers.
  • Red (2nd sailing to 24 cruise days): Benefits include a complimentary alcoholic/specialty beverage at breakfast or lunch or at the Punchliner Comedy Brunch Presented by George Lopez, a new e-newsletter, and members-only cruise specials and other offers.
  • Gold (25 to 74 cruise days): Members receive a keepsake Gold member pin, a Gold, Platinum and Diamond members-only shipboard cocktail party with complimentary drinks and appetizers, as well as all of the benefits of Red level VIFP Club membership.
  • Platinum (75 to 199 cruise days): In addition to Gold level benefits, members receive priority embarkation, debarkation, tender service and dining times (including in main dining room and specialty restaurants, if applicable); an enhanced logo gift item, along with a ship- and year-specific pin each voyage that will be redesigned annually; a dedicated phone number and concierge desk on board; complimentary wash-and-fold laundry service; casino buy-one-get-one tournament entry; and complimentary arcade $5 play for guests under 18.
  • Diamond (200-plus cruise days): In addition to Plantinum level benefits, members receive guaranteed dining times and specialty restaurant reservations; acknowledgement from the captain at the Gold, Platinum, and Diamond Party; unlimited wash-and-fold service; complimentary dinner for two in the specialty restaurant of their choice, if applicable; complimentary luggage tag and passport holder; a one-time complimentary upgrade or a third or fourth guest sail free offer; and a $100 per member contribution to St. Jude Children’s Research Hospital.

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